Willamette Valley Visitors Association
Lawrence PR has been under contract with Willamette Valley Visitors Association (WVVA) for more than five years. During this engagement, Lawrence PR led desk-side media tours in priority markets throughout North America, including: Chicago, Denver, San Francisco, Seattle and Vancouver, B.C. The team has also created compelling and personalized pitch angles to capture the interest of the media, ultimately securing one-on-one media appointments and securing national feature stories or stories in target markets.
Eugene, Cascades and Coast
Lawrence PR’s engagement with Eugene Cascades & Coast started in January 2022. After seeing the positive results coming in through an existing partnership with the Willamette Valley Visitors Association, Eugene Cascades & Coast decided to hire Lawrence PR full-time. Lawrence PR now serves as the public relations partner to Eugene Cascades & Coast, acting as an extension of the DMO’s team. With this new partnership, the agency is now able to dive even deeper into what’s new within the region.
From general destination pitching and media visit itinerary ideation to initiative-specific outreach around regenerative travel, sporting events, outdoor recreation and more, Lawrence PR helps gain sustained traction for the region’s new and noteworthy happenings.
Explore Lincoln City
Lawrence PR started with Explore Lincoln City in March of 2020, right at the precipice of COVID. Shortly thereafter, the Oregon Coast closed all transient lodging. Lawrence PR worked with the city’s tourism team to identify key people, businesses and organizations in Lincoln City that, through their actions during the pandemic, evoked the very nature of the community in which they lived.
As Lincoln City once again opened to visitors, the team identified strategic media, events and partnerships to promote travel to this wonderful destination, filled with unexpected attractions, restaurants, activities and more.
Neuman Hotel Group
Lithia Springs Resort, Ashland Hills Hotel & Suites, Ashland Springs: With a longstanding legacy of rejuvenating properties in Ashland, the Neuman Hotel Group brought Lawrence PR on board in early 2019 to elevate its hotels, as well as the overall Southern Oregon tourism scene. Its priority was - and remains - creating an identity around outdoor recreation, restaurants, wineries, artisans, wellness and culture.
In its tenure with Neuman Hotel Group, Lawrence PR has invited countless media to stay on property and pitched historic, family friendly and rejuvenating travel stories, with coverage resulting in numerous regional and national publications.
Martin North
Surfsand Resort, Stephanie Inn, Wayfarer Restaurant & Lounge, Public Coast Brewing Co.: In 2017, Martin North approached Lawrence PR to take the reins of its public relations efforts and launch new programming, including Stephanie Inn Sojourns, Hayday! Beer Festival and Stackstock Music Festival. In the nearly five years of the partnership, Lawrence PR and Martin North, have saturated the local and regional markets, as well as generated strategic placements in countless national publications.
Brasada Ranch
Brasada Ranch, a premier resort in Central Oregon which boasts 300 days of sun a year, enlisted Lawrence PR in August of 2020 to generate local, regional and national coverage for the property as not only a destination for travel, but also as the perfect place to live.
Since Lawrence PR started with Brasada Ranch, the team has earned coverage in top tier national publications like The Wall Street Journal, Real Simple, Forbes, Reader’s Digest, Brides, Travel & Leisure, Vice, Martha Stewart Magazine, The Zoe Report, Nerd Wallet, and more, as well as, a variety of regional publications like TravelAwaits.com, Seattle Refined, SeattlePi and SIP Northwest. The team has also coordinated local broadcast segments featuring Brasada Ranch on KTVZ, KOIN and KPTV.
McCollum Heritage 91/One Barrel Challenge
In April 2020, CJ McCollum enlisted Lawrence PR to strategically launch McCollum Heritage 91, his Willamette Valley wine label. The team guided the timing, produced the launch and later announced CJ’s land acquisition in Carlton. They also identified key activations for the athlete as he seeks to grow his personal brand as a lifestyle leader. Among these activities is the Food & Wine Classic in Aspen, where Lawrence PR coordinated meetings between McCollum and Food & Wine editor Hunter Lewis, Food & Wine Best New Chef Kwame Onwuachi, several Top Chef Portland contestants and - perhaps most notably - pop musician P!nk. Katie is also in the process of planning a business and wine seminar for McCollum with Dwayne Wade for the 2022 Classic.
In the winter of 2021, McCollum further leaned into his passion for creating more inclusivity in the wine industry through his partnership with seven regional wineries in the creation of the One Barrel Challenge. Lawrence PR donated its time, with proceeds benefiting the Maurice Lucas Foundation.
Durant
Durant is a gorgeous vineyard, commercial olive mill, nursery and lodging property located in the heart of Oregon’s famed wine country, the Willamette Valley. Durant enlisted Lawrence PR in 2021 with goals to generate local, regional and national coverage and increase brand awareness for the wine country destination.
Angie, Jane, Jenica and Carlin first focused on promoting their annual Olio Nuovo Festival which celebrates the harvest of their “new oil.” Jenica helped earned media coverage in publications like Eater PDX, KOIN, KPTV, Oregonian and more. Once local affinity was achieved, Carlin began to work on regional and national awareness for the brand, earning coverage in publications in Sip NW, SeattlePi, KING5, Yahoo, MSN, USA Today and more. The team positioned the owner, Paul Durant, as a master miller and promoted their world-class Extra Virgin Olive Oil, delicious wine and overall premier destination.